{"product_id":"violetlock™-eliminate-brassy-yellow-deep-condition-maintain-cool-blonde-between-salons","title":"VioletLock™ — Eliminate Brassy Yellow, Deep Condition \u0026 Maintain Cool Blonde Between Salons","description":"\u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003eStop Brass Before It Ruins Your Blonde\u003c\/h3\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003eIf your platinum is turning yellow, your highlights are shifting orange, or your silver is brassier than you'd like, \u003cstrong\u003eVioletLock™ Purple Hair Mask\u003c\/strong\u003e cancels warm hues while deeply nourishing every strand. Violet pigments erase yellow tones. Keratin and lithospermum root extract repair the damage left by lightening — helping you extend the time between salon visits instead of rushing back.\u003c\/p\u003e \u003cdiv style=\"display: flex !important; justify-content: center !important; width: 100% !important; margin-bottom: 10px !important;\"\u003e\u003cbr\u003e\u003c\/div\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0880\/2936\/4557\/files\/b14_ad.webp?v=1776892803\" style=\"display: block !important; margin: 0 auto !important; width: 70% !important; height: auto !important;\"\u003e\u003c\/h3\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003eDon't Let Your Color Fade Butter-Yellow After Just Three Washes\u003c\/h3\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003eYou splurge $200 at the salon for that crisp, icy shade — then by wash three, it’s back to orange. The usual fix? Purple shampoo that dries your hair out or a $60 toner appointment you can’t fit in. Both miss what bleached, highlighted, or grey hair really needs: pigment powerful enough to banish brass AND conditioning rich enough to leave hair feeling silky.\u003c\/p\u003e \u003cdiv style=\"display: flex !important; justify-content: flex-start !important; width: 100% !important;\"\u003e \u003cdiv\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003e\u003cstrong\u003e➤ Neutralizes Brass in Just 5–10 Minutes:\u003c\/strong\u003e Violet pigments eliminate yellow and orange from highlights, platinum, and silver strands — all while you shave in the shower.\u003c\/p\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003e\u003cstrong\u003e➤ Deeply Conditions as It Tones:\u003c\/strong\u003e Keratin repairs bleach-damaged cuticles during use. Your hair emerges cool-toned AND soft — not brittle and crunchy like with purple shampoo.\u003c\/p\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003e\u003cstrong\u003e➤ Perfect for Highlights, Platinum, Silver \u0026amp; Natural Grey:\u003c\/strong\u003e Suited for bleached blondes, balayage, platinum, grey blends, and natural silver. Keeps cool tones locked between salon visits instead of fading warm.\u003c\/p\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv style=\"display: flex !important; justify-content: center !important; width: 100% !important; margin-bottom: 10px !important;\"\u003e\u003c\/div\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0880\/2936\/4557\/files\/1_5370ac6f-3408-4206-aed0-025d81019283.png?v=1777058173\"\u003e\u003c\/h3\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003eViolet Pigments Tone, Keratin Repairs Damage\u003c\/h3\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003eWhat sets \u003cstrong\u003eVioletLock™\u003c\/strong\u003e apart? It fights brass on two fronts simultaneously. The violet pigment rests on the cuticle just long enough to neutralize yellow and orange — the complementary color technique your stylist uses, now in an easy shower treatment.\u003c\/p\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003eBeneath the toning layer, keratin and lithospermum erythrorhizon root extract rebuild hair structure, while polyquaternium-7 reduces static and frizz. Unlike purple shampoos that leave hair stiff and straw-like, this mask delivers softness, cool tones, and smooth combing.\u003c\/p\u003e \u003cdiv style=\"display: flex !important; justify-content: center !important; width: 100% !important; margin-bottom: 10px !important;\"\u003e\u003c\/div\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0880\/2936\/4557\/files\/2_5fe9ca1c-8f3e-4d3f-b62b-c650f0d10a88.png?v=1777058173\"\u003e\u003c\/h3\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003eWhy Blondes, Platinums \u0026amp; Silver-Haired Folks Are Switching from Purple Shampoo\u003c\/h3\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003eSkeptics first — users expecting “just another purple product” found it’s the first to truly banish brass without damaging hair. \"I was three washes away from booking a toner,\" said Anna K. \"Left this on eight minutes. Brass gone, hair softer than before.\"\u003c\/p\u003e \u003cdiv style=\"display: flex !important; justify-content: center !important; width: 100% !important; margin-bottom: 10px !important;\"\u003e\u003c\/div\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003eStep Out of the Shower Looking “Just Toned at the Salon”\u003c\/h3\u003e \u003cdiv style=\"display: flex !important; justify-content: flex-start !important; width: 100% !important;\"\u003e \u003cdiv\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003e\u003cstrong\u003e✓ Locks In Moisture All Day:\u003c\/strong\u003e Lightweight formula absorbs without oily residue, so hair stays hydrated and cool toned without heaviness.\u003c\/p\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003e\u003cstrong\u003e✓ Restores Bounce and Elasticity:\u003c\/strong\u003e Keratin strengthens strands weakened by bleach, preventing breakage from brushing and heat styling.\u003c\/p\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003e\u003cstrong\u003e✓ Maintains Cool Tone Between Salons:\u003c\/strong\u003e Keeps platinum icy, highlights ashy, and silver crisp — extending the life of your salon color.\u003c\/p\u003e \u003c\/div\u003e \u003c\/div\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003eTone and Nourish in Under 10 Minutes\u003c\/h3\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003eStep 1: Thoroughly wet hair and towel dry to damp — damp hair soaks up pigment and conditioning better than dripping wet.\u003c\/p\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003eStep 2: Evenly distribute \u003cstrong\u003eVioletLock™\u003c\/strong\u003e through mid-lengths and ends. Leave on 5–10 minutes — less for a shine, more for stronger toning.\u003c\/p\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003eStep 3: Rinse until water runs clear. Hair emerges cooler, softer, and ready to style straight from the shower.\u003c\/p\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0880\/2936\/4557\/files\/4_2747590b-ee27-4770-a7da-5d6b75d7a94f.png?v=1777058173\"\u003e\u003c\/p\u003e \u003cdiv style=\"display: flex !important; justify-content: center !important; width: 100% !important; margin-bottom: 10px !important;\"\u003e\u003c\/div\u003e \u003cdiv style=\"display: flex !important; justify-content: center !important; width: 100% !important; margin-bottom: 10px !important;\"\u003e \u003cp\u003e \u003c\/p\u003e \u003ctable\u003e \u003cthead\u003e \u003ctr\u003e \u003cth\u003e\u003cstrong\u003eWhy Choose VioletLock™?\u003c\/strong\u003e\u003c\/th\u003e \u003cth\u003e\u003cstrong\u003ePurple Shampoo\u003c\/strong\u003e\u003c\/th\u003e \u003cth\u003e\u003cstrong\u003eSalon Toner Visit\u003c\/strong\u003e\u003c\/th\u003e \u003c\/tr\u003e \u003c\/thead\u003e \u003ctbody\u003e \u003ctr\u003e \u003ctd\u003e \u003cstrong\u003eNeutralizes yellow \u0026amp; brassy tones\u003c\/strong\u003e in 5–10 minutes\u003c\/td\u003e \u003ctd\u003e✅\u003c\/td\u003e \u003ctd\u003e✅\u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd\u003e \u003cstrong\u003eDeep-conditions while it tones\u003c\/strong\u003e — leaves hair soft, not crunchy\u003c\/td\u003e \u003ctd\u003e❌\u003c\/td\u003e \u003ctd\u003e✅\u003c\/td\u003e \u003c\/tr\u003e \u003ctr\u003e \u003ctd\u003e \u003cstrong\u003eWorks at home, no appointment\u003c\/strong\u003e under $15 a jar\u003c\/td\u003e \u003ctd\u003e✅\u003c\/td\u003e \u003ctd\u003e❌\u003c\/td\u003e \u003c\/tr\u003e \u003c\/tbody\u003e \u003c\/table\u003e \u003cp\u003e \u003c\/p\u003e \u003c\/div\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003eProduct Details for the Discerning Buyer\u003c\/h3\u003e \u003cdiv style=\"display: flex !important; justify-content: flex-start !important; width: 100% !important;\"\u003e \u003cul\u003e \u003cli\u003e \u003cstrong\u003eNet Content\u003c\/strong\u003e: 3.5 oz (100g)\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eIngredients\u003c\/strong\u003e: Keratin, Lithospermum Erythrorhizon Root Extract, Aqua, Dimethicone, Polyquaternium-7\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eFor\u003c\/strong\u003e: Blonde, Platinum, Grey \u0026amp; Silver hair — bleached, highlighted, or natural\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003eDimensions\u003c\/strong\u003e: 2.1 x 2.1 x 2.2 inches\u003c\/li\u003e \u003cli\u003e \u003cstrong\u003ePackage Includes\u003c\/strong\u003e: 1 VioletLock™ Purple Hair Mask\u003c\/li\u003e \u003c\/ul\u003e \u003c\/div\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003eGot Questions? Here's What You Need to Know\u003c\/h3\u003e \u003cdiv style=\"display: flex !important; justify-content: flex-start !important; width: 100% !important;\"\u003e \u003cdiv style=\"text-align: left !important;\"\u003e \u003cdiv\u003e \u003ch4 style=\"font-weight: bold; margin: 0 0 10px 0 !important;\"\u003eWill it stain my hair purple if I leave it in too long?\u003c\/h4\u003e \u003cp style=\"line-height: 1.5; margin: 0 0 10px 0 !important;\"\u003eNo — this formula tones without dyeing. For a subtle gloss, rinse at 5 minutes. For stronger brass neutralization, leave on for up to 10. Begin with a shorter time on your first try.\u003c\/p\u003e \u003c\/div\u003e \u003cdiv\u003e \u003ch4 style=\"font-weight: bold; margin: 0 0 10px 0 !important;\"\u003eHow often should I use it?\u003c\/h4\u003e \u003cp style=\"line-height: 1.5; margin: 0 0 10px 0 !important;\"\u003eUse once or twice weekly depending on how quickly your brass returns. In hard water or pool-exposed hair, twice weekly keeps warmth at bay.\u003c\/p\u003e \u003c\/div\u003e \u003cdiv\u003e \u003ch4 style=\"font-weight: bold; margin: 0 0 10px 0 !important;\"\u003eDoes it work on natural silver or grey hair?\u003c\/h4\u003e \u003cp style=\"line-height: 1.5; margin: 0 0 10px 0 !important;\"\u003eYes. Natural silver and grey tend to yellow over time from product buildup and sun exposure — the violet pigment counteracts this and keeps silver sharp.\u003c\/p\u003e \u003c\/div\u003e \u003cdiv\u003e \u003ch4 style=\"font-weight: bold; margin: 0 0 10px 0 !important;\"\u003eWill it dry my hair out like purple shampoo does?\u003c\/h4\u003e \u003cp style=\"line-height: 1.5; margin: 0 0 10px 0 !important;\"\u003eNo. Keratin and dimethicone nourish while toning, leaving hair soft and easy to detangle — not crunchy or brittle like many purple shampoos.\u003c\/p\u003e \u003c\/div\u003e \u003cdiv\u003e \u003ch4 style=\"font-weight: bold; margin: 0 0 10px 0 !important;\"\u003eCan I use it if I'm not bleached blonde — just highlighted?\u003c\/h4\u003e \u003cp style=\"line-height: 1.5; margin: 0 0 10px 0 !important;\"\u003eAbsolutely. Balayage, babylights, partial highlights, and ombré all benefit from regular toning to keep lightened strands cool instead of warm. Focus application on the lighter areas.\u003c\/p\u003e \u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv style=\"display: flex !important; justify-content: center !important; width: 100% !important; margin-bottom: 10px !important;\"\u003e\u003c\/div\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0880\/2936\/4557\/files\/6_e4d44b4a-d195-4270-a207-ee3e8357f927.png?v=1777058173\"\u003e\u003c\/h3\u003e \u003ch3 style=\"margin: 0 0 10px 0 !important; text-align: center !important;\"\u003eReady to Keep Your Blonde from Turning Butter-Yellow?\u003c\/h3\u003e \u003cp style=\"margin: 0 0 10px 0 !important; text-align: left !important;\"\u003e\u003cstrong\u003eVioletLock™ Purple Hair Mask\u003c\/strong\u003e is the quickest way to maintain icy platinum, ashy highlights, and sharp silver — without extra salon visits or drying purple shampoos. Tone and repair simultaneously in one shower, and step out looking freshly done.\u003c\/p\u003e","brand":"20260425","offers":[{"title":"100g","offer_id":53396932264279,"sku":"LG20303316+LP20330738","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0992\/0584\/1239\/files\/6cd9de8b71875d7971e55d2f2756d80ae9e501524094de3e76a0015560cdbd8e.png?v=1777061002","url":"https:\/\/luvinaro.com\/products\/violetlock%e2%84%a2-eliminate-brassy-yellow-deep-condition-maintain-cool-blonde-between-salons","provider":"Luvinaro","version":"1.0","type":"link"}